The Budweiser Clydesdales are back inside the barn, quietly preparing for their moment in the spotlight, and their presence alone signals that the Super Bowl is just around the corner. For generations of viewers, the sight of these horses has become an unofficial tradition tied to the biggest night in football.
PEOPLE unveiled an exclusive first look at the teaser for Budweiser’s Super Bowl LX campaign, which doubles as a celebration of the company’s 150-year legacy. The milestone anniversary gives this year’s advertisement added emotional and historical weight.
The teaser, titled “Stable,” showcases five of the brand’s legendary Clydesdales, officially marking their 48th appearance in a national Super Bowl commercial. Each horse is an imposing figure, standing roughly six feet tall at the withers and weighing close to 2,000 pounds, a detail that emphasizes the power behind the quiet scene.
The video begins without dramatic buildup. The five horses stand side by side in the stable, composed and still. Suddenly, their heads pivot together toward a single point off-camera, a synchronized movement that instantly draws attention.
The camera then reveals a small metal bucket resting on the barn floor. Something unseen shifts beneath it, causing the container to shake and clatter. The subtle sound creates tension, especially when contrasted with the size and calm demeanor of the massive animals observing it.
Rather than providing answers, the teaser leans into suspense. The mysterious figure beneath the bucket is never shown, leaving viewers to speculate about what could possibly capture the attention of such powerful creatures.
The screen fades to black and displays the words “Heads Will Turn.” The phrase cleverly mirrors the horses’ synchronized movement while also promising that the full commercial will command national attention when it airs.
Budweiser has confirmed that the identity of whatever is under the bucket will remain secret until the complete advertisement debuts during the Super Bowl broadcast. The brand is deliberately building intrigue around what it suggests could be a new Super Bowl icon.
Viewers who want to revisit the teaser and analyze every detail can watch “Stable” across Budweiser’s official social media platforms, including YouTube, X, Instagram, and Facebook, where speculation continues to grow.
The Budweiser Clydesdales first graced a Super Bowl commercial in 1975, beginning a decades-long relationship with the event. Over time, they have evolved from simple brand mascots into enduring cultural symbols associated with tradition and sentiment.
Before “Stable,” the horses most recently appeared in 2025’s “First Delivery,” which followed a young Clydesdale completing its inaugural Budweiser keg run. That storyline reinforced themes of legacy, growth, and responsibility.
Currently, three traveling teams of Budweiser Clydesdales tour the country for most of the year, appearing at parades, athletic events, and community celebrations. Their constant presence ensures that the brand remains visible far beyond television screens.
Each team is accompanied by experienced handlers and specialized transport equipment, reflecting the extensive planning required to care for and present these animals at major public events across the United States.
Super Bowl LX is set for Sunday, Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California. As anticipation for the championship game builds, Budweiser’s restrained yet suspenseful teaser has already positioned the brand at the center of early conversation.
By choosing subtle tension over flashy spectacle, Budweiser signals that this year’s message may rely more on curiosity than nostalgia. Whether the hidden character becomes a new emblem for the brand will be revealed soon, but for now, the mystery is doing exactly what it was designed to do—make people look twice.
