“This Time I’m in It for Love” is a soft rock song by the American rock band Player. It was released in 1977 as a single from their self-titled debut album, “Player.” The song was written by Peter Beckett and J.C. Crowley, two members of the band.
“This Time I’m in It for Love” is characterized by its smooth melody, soulful vocals, and romantic lyrics. The song explores themes of love and commitment, with the narrator expressing his genuine feelings and dedication to a romantic relationship. The heartfelt lyrics, combined with the band’s melodic instrumentation, create a mellow and captivating listening experience.
The song received positive reviews and gained popularity, reaching No. 10 on the Billboard Hot 100 chart in the United States. Its success helped establish Player as a notable soft rock band of the late 1970s. The band’s harmonious vocals and the song’s emotional depth resonated with listeners, making it a favorite among fans of the era’s soft rock music.
“This Time I’m in It for Love” remains a cherished classic in the soft rock genre and continues to be appreciated for its timeless appeal and romantic sentiment.
